Chances are, you have read about one of our clients today.
ALISON BROD PUBLIC RELATIONS is a beauty, fashion, restaurant & spirits, celebrity, entertainment & lifestyle public relations agency that has specialized in creative product placement and events since 1995.
Our client roster blends global companies such as L’Oreal, Diageo and Estee Lauder with all-American favorites Victoria’s Secret PINK, The Limited, Old Navy, Philosophy, Nordstrom and luxury brands such as Laura Mercier, Kooba, Molton Brown, Stila, Jill Stuart, Annick Goutal, Darphin, Alain Mikli, and Louis Vuitton & Dior on eLUXURY, our celebrity and lifestyle division represents top names including STK, Godiva, and The Rock and Roll Hall of Fame Annex in SoHo.
In addition, we represent both media and ecommerce websites including beauty.com and drugstore.com, Rue La La and Piperlime, a fresh new shoe shop from Gap Inc.
We pride ourselves first and foremost on creative and thorough media placement including feature stories and trend pitching—and we still get up at the crack of dawn just as the papers hit the door to see which of our clients the world will read about that morning.
Our press clip books and tapes are stacked to the ceiling…from the client profiles in Vogue to breaking news segments on CNN to six-page spreads in Food&Wine for brands that we have launched and brands that we helped re-invigorate such as Burberry and Gap.
And, we have the same energy doing it as we did in 1995 when we started, as we are pretty much addicted to the power of getting press for our clients. We are known for strategic, but QUICK media placement. We are image creators, re-inventors and have in many cases, turned people and products into sell-out phenomena.
But, just as your business evolves daily, so does ours.
We know that we have to keep developing programs that drive traffic to retail—we have to keep you interested and keep our media contacts interested as well.
We do this by creating initiatives based on the extensive TRENDWATCHING that comes out of our office. We have specialized trend researchers who coordinate trend reports by talking to clients, journalists and people in the field across the globe on a regular basis and then integrate our products into pitches.
To continue to keep our services personalized as we grow, we only take on clients that can make friends with our current clientele. Because two can be stronger than one.
Also, while ALISON BROD PUBLIC RELATIONS does have different specialized divisions, we do something unique: every account person is trained on every brand. Yes, it is a lot of training --but our beauty account executives will know the ingredients for the cocktail of the moment that we are presenting to the press and a fashion executive can speak about the latest skincare product we love so that any point she or he can let the press know what we have going on and then direct the media contact or influencer to the people who can tell them more.
So how have we evolved?
ALISON BROD PUBLIC RELATIONS offers a celebrity placement and special projects division which all of our clients have access to, and we work with the celebrities, publicists and agents to get our client’s products into the hands of relevant names…or bring the celebrities that make the news to our events and work them into our programs in ways that get people’s attention.
For up and coming brands, we design comprehensive programs that include media placement as well as direct mail implementation, art direction, funky and elegant guerrilla marketing campaigns, regional press to drive traffic to stores, television trend packaging, developing of brand experts within the client.
For existing brands, we work with you to find out who your customer is now…and who you want your customer to be. Through a mix of celebrity involvement, marketing and creative juxtapositions, we can re-invigorate brands and increase your sales.
And now, with an established track record of creating new brands and sustaining long-term publicity and marketing campaigns, we are also continuously called upon by the media to give insight into the worlds of fashion, beauty, food, etc. whether we are on air guiding FOX TV through the making of a fashion show to having a crew follow us for “A Day in the Life Of a Top PR Firm” for ABC News. The principal of the agency, staff and friends go on television regularly as “experts” on behalf of our clients or to talk about trends. We also have internal television spokepersons who have regular national and regional segments.
