Chances are, you have read about one of our clients today.
ALISON BROD PUBLIC RELATIONS is a beauty, fashion and fashion production, restaurant & spirits, celebrity, entertainment & lifestyle public relations and marketing agency that has specialized in creative product placement and events since 1995.
Crains NY Business named ALISON BROD PUBLIC RELATIONS the second best company to work for in New York City and The Wall Street Journal, The New York Post, Gotham, Today show and many others have profiled us for our established track record of creating new brands, re-inventing companies and sustaining long-term publicity and marketing campaigns.
Our client roster blends global companies such as Mercedes-Benz, L’Oreal Paris, Godiva, Kmart, Judith Leiber, Renaissance Hotels, and Estee Lauder with all-American favorites Victoria’s Secret PINK, Old Navy, Stetson, Drybar, and Havaianas, luxury brands such as Emilio Pucci, Van Cleef & Arpels fragrances, Givenchy Beauty, Guerlain, Judith Ripka, Darphin, Oscar Blandi and contemporary lines including Stila and Shoshanna. In addition, we understand retail, which is key to the success of many of our brands as we represent many retailers including beauty.com and drugstore.com, and Gap Inc.’s Piperlime, Nordstrom and Studio Beauty Mix at Fred Segal.
Lifestyle marketing takes place everywhere and we work with cutting edge locations such as STK and The Rock and Roll Hall of Fame, as well as the chic lounges that are another vehicle for our celebrity placement and special projects division. We work with the celebrities, publicists and agents to get our client’s products into the hands of relevant names…or bring the celebrities that make the news to our events and work them into our programs in ways that get people’s attention. Our showroom serves as a location for regular visits, our “celebrity drive bys” where top influencers come to see what the latest trends are.
We pride ourselves first and foremost on creative and thorough media placement including feature stories and trend pitching. We are pretty much addicted to the power of getting press for our clients. We are known for strategic, but QUICK media placement. We are image creators, re-inventors and have in many cases, turned people and products into sell-out phenomena.
But, just as your business evolves daily, so does ours.
We know that we have to keep developing programs that drive traffic to retail—we have to keep you interested and keep our media contacts interested as well. Social media isn’t just a buzzword, it is a fact of business and we have a multitude of resources that serve as part of our daily work to increase brand awareness for clients.
We do this by creating initiatives based on the extensive TRENDWATCHING that comes out of our office. We have specialized trend researchers who coordinate trend reports by talking to clients, journalists and people in the field across the globe on a regular basis and then integrate our products into pitches. To continue to keep our services personalized as we grow, we only take on clients that can make friends with our current clientele. Because two can be stronger than one.
Also, while ALISON BROD PUBLIC RELATIONS does have different specialized divisions, we do something unique: every account person is trained on every brand. Yes, it is a lot of training --but our beauty account executives will know the ingredients for the cocktail of the moment that we are presenting to the press and a fashion executive can speak about the latest skincare product we love so that any point she or he can let the press know what we have going on and then direct the media contact or influencer to the people who can tell them more.
For up and coming brands, we design comprehensive programs that include media placement as well as direct mail implementation, art direction, funky and elegant guerrilla marketing campaigns, regional press to drive traffic to stores, television trend packaging, developing of brand experts within the client.
For existing brands, we work with you to find out who your customer is now…and who you want your customer to be. Through a mix of celebrity involvement, marketing and creative juxtapositions, we can re-invigorate brands and increase your sales.